I’m Isaiah Jerome Bass Sr, AKA Zey Da CEO, born and raised in Grand Rapids, Michigan. Zey moved to Los Angeles for several years. He is a songwriter, singer, actor, model, and label owner.

My musical inspirations include Avant, Bobby Brown, Michael Jackson, Lyfe Jennings, and most of all my uncle “Rome,” who was the spark for me to do music. Singing and dancing to the Jackson 5, my uncle has been a mentor to me, and seeing and hearing him is where I realized I wanted to do this too.

Anything can inspire me to write music—something I see, hear, think about, or feel. I’m an artist in every sense of the word, and I’m about being free when it comes to creativity. I listen before I even think about what I’m going to say. Then I feel it, play with different notes, patterns, words, and cadence. It’s the feeling and my life experiences that give me the motivation to write and record.

Mr. M.S.O.N. means Mr. Make Sumn Outta Nun. It’s having the ability to think and act in ways that allow you to achieve things you need or want to get done—and this can apply for a Mrs. as well. It’s who I am every day. It’s ambition and purpose fueled by love. I do everything out of love and my sons.

On the Rise Zeydaceo is making major waves in R&B, becoming a 3-time top-charting artist on iTunes with his hit single “Go Up.” The track has held strong on the DRT charts for 12 weeks in the Top 50, proving his growing influence. He’s brought his raw, street-born passion to the stage at two festival performances, earning attention for his authentic sound and presence. Now expanding his creativity, Zeydaceo is also preparing for a role in an upcoming comedy film, showing there’s even more to come from this rising star.